Interestingly, 68% of consumers believe a store’s signage reflects the quality of its products or services
To ensure your brand is consistently applied across your national network, a dedicated account manager will handle all aspects of your project. Our transparent, purpose-built systems allow us to better manage your brand while keeping you in control. You can access your entire project and see how we are delivering efficiencies and savings 24/7.
Our systems allow us to better manage your brand in the built environment for its entire life cycle.
We optimize your physical brand to match your marketing across other channels. Meet customers across their entire buying journey by creating consistent touchpoints and brand experiences.
Good signage reduces barriers to purchasing and directly impacts your bottom line.
When you consider signage as a marketing tool, there are endless opportunities to connect with your customer. Create innovative ways to convey your brand through your signage.
At Europcar we have some unique and often complex design and fitout requirements. The team at SignManager have managed many of our fitouts with professionalism and attention to detail. No challenge is too big for them and we have been extremely happy with the results. I look forward to our continued relationship on the next project!
SignManager’s web-based management systems allow our team to log on to a job at any time, view job progress and contractor pricing. This transparent business has enabled us to form a trustworthy business relationship that provides a number of benefits over our previous procurement model.
After forming a partnership with SignManager, any signage requirements from Penske is now a simple phone call to our single point of contact who still manages our account 7 years later. This is an invaluable service. We now can be confident all our signage remains consistent across the entire country.
Do you have a signage project coming up that seems too big to tackle on your own?
The best way to keep your signage consistent and on brand is to have a single point of control. As a marketer, you understand the importance of brand consistency across your site network. Having a consistent brand can make your customers feel comfortable in familiar surroundings when they visit your stores; make it easier to provide a consistent standard of service; and make the whole organization look and feel more professional. Consumers prefer buying from brands they know; purchasing is as much an emotional decision as a practical one. If your customers trust your brand, then they are much more likely to buy from you.
But the larger your network of customers and suppliers is, and the wider their geographic spread is, the harder it becomes to achieve a consistent look and feel. This disconnect in brand recognition for customers, staff, and suppliers erodes the brand equity you have built up through investment in marketing spend over years of hard work.
SignManager provides clients with a single point of contact and detailed signage guidelines to ensure your brand is consistently applied across your national presence. Sounds easy, right? That’s because it is! With years of industry experience, our project managers really are the signage experts.
Read in our white paper how we have helped clients such as Target, ALDI, Virgin Australia,and AMP achieve brand consistency, and how you can do the same.
If you seek strategy to better manage your signage and brand requirements, contact us now.
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©2021 SignManager Australia Pty Ltd. All rights reserved. Registered address: Suite 1 / 2 Nelson Street, Ringwood, 3043, VIC, Australia.