Our People

SignManager was founded in 2000 by its three directors who saw an opportunity to improve the way branded assets from large corporations are managed. We hit the ground running with clients like CUB, Australia Post and Suncorp, and began opening offices around the major cities in Australia. In 2006 our NZ division opened in Auckland and, a few years later, we expanded into the USA. Currently SignManager has over 30 staff operating across three countries. 
Utilising our unique process and innovative, purpose built systems we have managed over 65,000 jobs, all delivered successfully on time, on budget and on brand. 20 years later and we still are the preferred supplier for CUB, Australia Post and Suncorp. 

The People Behind The Magic

Alan Hadley
Alan Hadley


Alan was born in the UK and moved to Australia in 1998, where he co-founded SignManager in 2000. His background is in civil engineering and he worked as a designer/manager in a national sign manufacturing company for 10 years. His greatest achievements are his wife and two children, the success of SignManager and it’s people, and the long term relationships we have with our clients. He likes reading, golf, volleyball, rugby and water sports and used to be an aerobics instructor, but had to stop when he saw himself in Lycra on the big screen.
Dan Mchugh
Dan Mchugh


Daniel McHugh was born in 1962 in Las Vegas, Nevada USA, and moved with his family to Australia in the mid 1960’s. He struggled with dyslexia in his early years and throughout high school, but still managed to finish. While completing a sign-writing apprenticeship in his early 20’s, he also travelled the world playing Rugby, working, and learning about life. He returned home in the late 80s and met his lovely wife, Bronwyn. Dan worked at some of the country’s largest sign companies in the 90s which gave him the insight needed when he co-founded SignManager in 2000, with the support of his wife and three adventurous sons.
Jess Gregg
HR Manager
Jessica Gregg

Hr & Finance Manager

Jess has 7 years experience as a Human Resource Manager delivering HR strategies and initiatives to grow and enhance employee engagement and business capabilities. She also has 6 years experience working as an accountant in both chartered and private organisations. Being passionate about her field, she takes a hands on approach to management and problem solving. Outside of work, Jess is most likely found making cupcakes, reading stories or dancing in the living room with her kids. Jess also enjoys the sunshine, cups of tea, beach trips and catching up with family and friends.


Keith Sullivan
Design Manager
Keith Sullivan

Design MAnager

Keith began his journey in signage in the manufacturing industry in 1996 as a designer draftsperson. Following this, he worked in a wayfinding design consultancy for 11 years in the role of senior designer. He enjoys working with people and is passionate about learning. Reading, cooking, growing food are some of his interests. He used to sing in a jazz band, but this all had to stop following the arrival of the first of two children.
Heather Ross
Senior Project Manager
Heather Ross

Senior Project manager

Heather specialises in Corporate Signage with experience managing many well recognised and high profile national brands including ALDI, Westpac, CBA, Hino, Bank of Melbourne, St George Bank & AMP. Heather has been in the industry for over 32 years and has spent the last 9 years with SignManager. She enjoys a fast paced environment and building long standing relationships with her clients and colleagues.
Colin Fisher
NSW State Manager
Colin Fisher

NSW State manager

Colin has managed many landmark projects such as the implementation of Bank of Melbourne signage from St George in 66 sites and 2 sky signs in just one weekend, and the rebrand of 2930 Keno sites in six months. Colin has been with us for 10 years and has over 27 years’ experience in the signage industry. He enjoys property renovation, reading, travelling & is a CrossFit addict.
Rik PRice
VIC State Manager
Rik Price

VIC State manager

Rik’s passion for design inspired his career start as an apprentice Signwriter, which he saw through to a full trade qualification. After many years of sub-contracting to multiple signage organisations as a tradesman, he went on to own and operate his own signage business for 5 years. For the last 16 years, he has worked through roles such as Production Manager, National Sales Manager and Senior Project Manager in various large signage organisations, culminating with his current tenure as Vic State Manager with us here for SignManager. Rik loves motorcycle riding, playing guitar and spending time with his wife, kids, and Kelpie; Patch.
Mike Battrick
WA State Manager
Mike Battrick

wa state manager

Mike started in the sign industry back in 1979 working as a neon glass fabricator, then moved into plastic/metal fabrication and installation. He immigrated to Australia in 1990, where he first met Dan McHugh. He set up his own business in 2000 and worked as a contractor to SignManager, before working full time for SignManager in 2007. Mike became a volunteer firefighter in 2003, and in 2008 was promoted to the rank of Captain. Out of his three jobs; all are rewarding but his favourite is being grandparent to two boys and a girl.


Our Company Value

Our Expertise

We take our multiple skillsets and years of sign industry experience to develop comprehensive and intelligent solutions for our clients.


We believe in achieving work goals in a fun and supportive environment that also encourages happiness through a healthy work life balance.

Quality of Services

We seek long-term relationships based on our comprehensive understanding of our clients’ needs and on the value we provide through our unrivalled service..


We are committed to cultivating long term relationships through honesty, respect and transparency.


As a team, we work smarter by promoting effective communication, understanding and providing support.

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